Thursday, January 08, 2009

impending doom

a social experiment i would love to run, if it were not impossible, would be to see what two groups do when one is told they are in the middle of an 'economic downturn' and every company targets them with marketing campaigns promoting how they can 'stay afloat' or 'protect their savings' or 'secure their jobs in these uncertain times.' the other group would be kept oblivious to the economic woes of the rest and would be told that the economy is still going strong and they have nothing to worry about. you see where i am going with this here.

i am just getting sick of hearing about how we are in the midst of an ECONOMIC DOWNTURN and how this number is down, that statistic is reaching an all time high, and so-and-so has used the r word. and it really hit me when i saw that chapters has cleverly used this in their in-store marketing with a section set up with books all about how to stave off the effects of the upcoming recession.

i just do not think that these times are any more uncertain than any others. nothing is ever certain and the future is never guaranteed, no matter what statistics or number of analysts or experts say.

3 comments:

La Cabeza Grande said...

You are right on the money (pun intended)! Whether or not we are aware of it, there is a hive mentality at work when it comes to markets and economies.

If we think things are good, then they are. If we are constantly told that things are headed to hell at warp speed, every sign confirms that belief.

That is to say, we are our own worst psychological enemy, Pogo.

lu said...

i am glad i am not the only one!

k said...

I've kind of wondered the same thing. Is it a downturn because they say it is? Are the jobs not there because people are saying there won't be jobs and thus no jobs are being created? This whole self-fulfilling prophesy business seems to fit in "these uncertain times".

Good news though, Canadians did their duty and spent lots of money over the Christmas season. We mus have been reading your blog :)